Union européenne de radiotélévision, Suisse, le 13 septembre 2004 - 2004/09/13
The European Broadcasting Union (EBU) energetically supports the initiative aimed at the drafting of a UNESCO Convention on the Protection of Cultural Contents and Artistic Expressions mainly because the protection and the promotion of cultural diversity and of the pluralism of media form an important part of the European audiovisual model, and in particular, of the public radio broadcasting service. It drafted a document for UNESCO's attention which examines the extent to which the draft reflects the expectations of radio broadcasting bodies, and suggests improvements.
According to the EBU, the new instrument on on the Protection of Cultural Contents and Artistic Expressions should attain the following objectives: to clarify the legitimacy of national policies towards protecting and promoting cultural diversity and the plurality of media, and to recognise the link between cultural and commercial aspects; to facilitate cultural exchange and the free flow of information (particularly the reception of radio and non encrypted television services) regardless of their system of distribution; to further diversify the origin of audiovisual products (mainly with better conditions for the production and distribution of audiovisual products in developing countries); to obtain the recognition of the significant role played by public-service institutions in protecting and promoting cultural diversity (and to leave it to each country to organize these institutions, to specify their mission and their funding method); to create a discussion forum on subjects of cultural policy, and in particular, a mechanism making it possible for good practices to be identified.
In its amendment proposals, the EBU stresses that if the most important thing is to make sure that during intergovernmental negotiations, the accepted basic principles of the preliminary text (in other words, the points that meet the expectations of broadcasters) do not evaporate or are not stripped of a good part of their substance, it may also be necessary to improve on the following points: coherence with other international instruments, particularly trade agreements; a wider diversification of the origin of audiovisual products; protection and promotion of the freedom and of the different forms of media; role of public-service institutions; technological neutrality; transparency. ( Available also in French )