This was the theme of the symposium held from November 3 to 5 in Ouagadougou, Burkina Faso, on the initiative of the Intergovernmental Agency of the Francophonie (AIF) in partnership with Burkina Faso’s Ministry of Culture,Arts and Tourism, Société de développement des entreprises culturelles du Québec (SODEC), and the World Intellectual Property Organization (WIPO). The event drew 150 participants from some 20 countries in francophone West and Central Africa. Together, they examined how cultural industries contribute to the economies of developing countries, identified ways and means of quantifying the economic potential of culture, and discussed the importance of educating decision makers about that potential and the need to integrate cultural economics into their development strategies.
While defending the specificity of cultural content and artistic expression in its fight to protect cultural and linguistic diversity, the Francophonie, through this symposium, sought to promote awareness among member states about ways in which cultural industries can contribute to their development, especially since culture was recognized as one of the four pillars of sustainable development at the 2002 World Summit on Sustainable Development in Johannesburg. The idea for the symposium grew out of the notion that publishing, filmmaking, recording, and other related cultural industries can contribute to economic development in the South, just as other sectors of production can. ( Available in French ) 
Communiqué de l’AIF : http://agence.francophonie.org/doc/dernieres/cp_04_183_com_hk.pdf