Cultural diversity

News Releases / Speeches / Declarations

"La diversité culturelle ne doit pas être une excuse pour créer de nouvelles barrières"

M. Dan Glickman, président de la Motion Pictures Association of America (MPAA), le 24 octobre 2004 - 2004/10/24

In its October 24–25 issue, Le Monde published an interview with new MPAA president Mr. Dan Glickman by Nicole Vulser. When asked about the draft convention on the cultural diversity, which UNESCO wishes to implement, Mr. Glickman stated: “We have defended cultural diversity. Culture plays a special role in all developed countries. It’s their soul. We will make a positive contribution to UNESCO discussions. But I don’t want it to become an excuse for overhauling major trade agreements and creating new barriers. We want more French films in the United States. It’s good for Americans to see films made all over the world. Even though non-American films capture only a small share of the market, there is no barrier to entering the United States.”

According to the journalist, MPAA is fighting policies that support domestic film industries, pressuring Korea to drop its domestic film quota policy, attacking the law on audiovisual production in Morocco, and demanding complete liberalization of the audiovisual and film market in Chile and Australia. To this Mr. Glickman replied: “It’s true that it’s in our country’s interest to ensure all our manufactured products (films, music, etc.) have complete and full access to all markets. That’s a normal part of the negotiation process. At the same time, we understand and have accepted quotas and government funding for the film industry in France. The world is not perfect, and we recognize that certain international protections will always be there. Our objective is to achieve the most open market possible.”

Mr. Glickman also maintained that he wants to make fighting piracy his top priority. “In some Asian countries where there is no film industry, piracy is rampant. […] We must continue working side by side with the French government to get the message across in areas where there is no strong domestic film industry. We can do this through education initiatives, multilateral and bilateral trade discussions, and, of course, through legal action against piracy. It’s true that countries with a well-developed film industry have more at stake in this fight. In China, for example, the more the industry produces, the more filmmakers will want to protect their work. We can try to build an anti-piracy coalition to show how much of a dagger it is in the heart of artists, filmmakers, writers, and musicians.” ( Available in French ) [78]