Cultural diversity

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Cannes 2009: Ten days devoted to the promotion and marketing of films from five continents

The Cinémas du Monde building will be a symbolic hotbed of creativity, a breeding ground for filmmakers, and a convergence of professionals at the heart of Marché international du film de Cannes (MIF). Organisation internationale de la Francophonie (OIF), Culturesfrance, Audiovisuel Extérieur de la France, and the TV5MONDE network will be the hosts of this venue from May 13 to 24.

“The partners of the Cinémas du Monde building will rally around a single objective—cultural diversity—promoting and marketing films from five continents over a period of ten days,” specifies OIF on its website.

“In terms of professional accompaniment, this year will feature 15 films and/or projects from Africa, Asia, Latin America, Central and Eastern Europe, and the Near and Middle East with a view to optimizing production startup opportunities and facilitating marketing and circulation. A total of 22 producers, directors, and actors will benefit from multiform accompaniment (training, screenings, themed meetings, individualized contact) with the participation of three continents in a friendly environment equipped with the latest communication technology.

On Friday, May 22, OIF will organize a breakfast on the theme of assistance for the development of feature films in southern countries, particularly French-speaking ones. During the festival it will also present films that it supports through Fonds francophone de production audiovisuelle du Sud, including

  • Min Yé by Souleyman Cissé (Mali), official out-of-competition selection
  • L’absence by Mama Keïta (Guinea)
  • Ouled Lenine by Nadia El Fani (Tunisia)
  • Morbayassa by Cheick Fantamady Camara (Guinea), recipient of the OIF bursary at Fespaco 2009, and the animated film Diabou Ndaw by Makéna Diop (Senegal), two projects under development

La Francophonie is a leading source of funding for film and television productions in developing French-speaking countries. Since its inception in 1988, Fonds francophone de production audiovisuelle du Sud has supported the production of over 1,600 film and television works at the rate of 70 to 80 per year.”