Cultural diversity

Publications and Studies

Closer Canada-US Relations Spark CAN-CON Support - survey : "Promote and strengthen Canadian culture and identity to balance closer economic ties with the United States"

An Ipsos-Reid Survey for the Friends of Canadian Broadcasting - Results Summary, May 2004 –2004/05/19

An Ipsos-Reid survey of 1,100 Canadians in early May 2004 has revealed that many Canadians want Canadian culture and identity to be solidified, particularly through government action, while Canada increasingly develops its economic ties with the United States. Nine out of ten Canadians feel it is more and more important that the country’s culture and identity be shored up. Sixty-six percent of Canadians agree that it is important for the government to maintain a distinct culture, whereas three-quarters of Canadians say they are proud of their culture and identity. The first part of the survey showed that two Canadians in three believe the federal government should take action to limit media concentration. According to the survey, 63% of Canadians believe that minimum Canadian program content must be maintained on TV, and 57% feel that current levels do not go far enough, particularly during prime time between 7 and 11 p.m. According to the results, Québec and the Maritime provinces attach the most importance to the matter of Canadian content and programs. (Available in English)