Cultural diversity

Publications and Studies

Media, Cultural diversity and Globalization at the Asia Media Summit (AMS): “Broadcasting is crucial to development”

UNESCO, Paris, 28 June 2005 – 2005/06/28

The Asia-Pacific Institute for Broadcasting Development (AIBD), in collaboration with partners and with support from UNESCO, held the Asia Media Summit (AMS) in Kuala Lumpur, Malaysia, from May 9 to 11, 2005. More than 400 decision makers, media professionals, scholars, and stakeholders of news and programming from 65 countries of Asia, Pacific, Europe, North America, Middle East and Africa attended the conference. AMS 2005 was recognized as one of the regional consultative meeting for the second phase of WSIS, Tunis, in November 2005. Issues confronting the broadcasting community, a key actor in knowledge societies were discussed and adopted recommendations concerning media and globalization, cultural diversity, digital opportunities, free flow of information, public service broadcasting, human resource development, children, gender, HIV/AIDS, disasters, preservation of radio and television archives, WIPO broadcasters’ treaty, piracy and digital technologies.

Among the recommendations, there are calls to guarantee the independence and pluralism of the media, by providing equitable allocation of broadcasting frequencies to public, private and community broadcasters, by establishing the appropriate legal and regulatory frameworks for community media, promoting public service broadcasting through its independence from political and commercial pressures and safeguarding its editorial independence.

Concerning cultural diversity, the participants support UNESCO’s Declaration on Cultural Diversity; They realize that cultural diversity should not only be preserved but must also be fostered and that the media’s function in producing, gathering, checking and distributing diverse news and content, including at the local community level, is vital. They reaffirm that cultural and audiovisual works do not lend themselves to governance by general rules of exchange for goods and services since, unlike other goods, they come under the concept of cultural diversity; and they also call upon all concerned parties, governments, the general public and broadcasters to preserve and promote cultural diversity in their respective countries and internationally, and to help encourage dialogue among various cultures. [05-24]