Cultural diversity

Publications and Studies

Introducing the Creative Industries. From Theory to Practice

The book Introducing the Creative Industries. From Theory to Practice takes the reader through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows readers how to use theories, concepts and practical skills linked to these industries.

The book:

  • uses cultural economy to teach the essential theories and concepts;
  • integrates case studies from fashion and gaming to journalism and music;
  • shows strategies for navigating the links between skills, industries, creativity and markets.

For more information and to order a copy of the book, visit the Sage Publications website.

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