Commission des Communautés Européennes, Bruxelles, le 09 mars 2004 - 2004/03/09
In its Communication of February10, 2004: Building Our Common Future: Policy Challenges and Budgetary Means of the Enlarged Union 2007-2013, proposes making citizenship a reality by fostering European culture and diversity in areas directly involving European citizens in the integration process, namely youth, culture, the audiovisual sector and civic participation. For the enlarged European Union, “cultural, social and linguistic diversity will represent an immense richness.” In addition, “The Union will contribute to the preservation and development of values (indivisible and universal, on which the Community is based) in respecting the diversity of European cultures and traditions.”
To accomplish this, “special actions,” substantial in scale and scope, “should strike a significant chord with the citizens, increasing their sense of belonging to the Union as well as making them aware of its cultural diversity.” In the audiovisual sector, the MEDIA 2007 Programme will pursue the following broad objectives: preserve and enhance European cultural diversity and audiovisual heritage and promote inter-cultural dialogue and understanding; increase the circulation of European audiovisual works inside and outside the European Union; and strengthen the competitiveness of the European audiovisual sector in the framework of an open and competitive market.
The programme will build on the results achieved through the actions set up under the MEDIA Plus Programme, namely the automatic scheme and the selective scheme for distributors as well as groupings of distributors. In addition, it will support distribution companies for catalogues of works with lower commercial potential, with a view to promoting cultural diversity. Support will also be granted for dubbing, subtitling and multilingual copies as a means of enhancing cultural diversity. Finally, support to digital exhibition will be foreseen in terms of facilitating access to financing for investments in digital equipment. (Available also in French, English and German)