We announce the publication of the Spanish and Arabic versions of the study The Relationship Between the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions and Other International Instruments: The Emergence of a New Balance in the Interface Between Commerce and Culture by Ivan Bernier.
Impact of culture on creativity
Available on the European Commission (EC) website: the study Impact of culture on creativity.
“The study aimed to answer the following questions:
“Doing so, the study explores the still largely underestimated links between culture, cultural diversity, creativity and—more largely—social, scientific and economic innovation.
Using concrete examples from different sectors and parts of Europe, the study illustrates synergies and positive spill-over effects produced by culture—through the creativity it generates—in areas such as learning development in a long life perspective, the acceptance and use of NICT by the general public, stimulation of research, product and service innovation, branding of cities, reinforcement of social capital, motivation of staff, modernization of public services etc.
These spill-overs are all the more crucial as Europe—like other parts of the world—is becoming a society of the intangible, whose main raw material lies in the ability of its people to create and to innovate.
The study comes to the conclusion that Europe should better exploit the potential of culture to beef up creativity and innovation. To that, it suggests strategies to be developed at all levels of governance.”
The study was carried out by KEA European Affairs, in partnership with BOP Consulting. The full version is posted in English. Summaries in French, English, and German are also available on the EC website.