The Creative Industries
The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant than it has ever been. It sets the agenda for debates, providing a richer understanding of the dynamics of cultural markets, creative labor, finance and risk, and how culture is distributed, marketed, and creatively reused through new media technologies.
- Develops a global perspective on creative industries and the creative economy
- Draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography
- Explores what it means for policymakers when culture and creativity move from the margins to the center of economic dynamics
- Makes extensive use of case studies in ways that are relevant not only to researchers and policymakers, but also to the generation of students establishing a career in creative industries