16 European Union Ministers of Culture and the Audiovisual sector met at Cannes Festival last May 23 within the framework of the 4 th edition of the Europe Day, following the invitation of the EU Commissioner for Information Society and Media Viviane Reding, to discuss with cinema professionals on the theme "Make European movies circulate throughout the world".
At the conclusion of this meeting, major representatives of the film and content industry, of Internet service providers and of telecom operators from the EU and the U.S. endorsed the European Film Online Charter that they had jointly developed under the auspices of the European Commission. This Charter - the first of its kind in the world - identifies the preconditions for enabling content and infrastructure providers to make film online services a commercial success. The Charter will serve as reference for future commercial agreements as well as for a broader Content Online policy of the European Commission.
In a specific manner, the European Film Online Charter identifies four key elements which are urgently needed for Film Online to be taken up: an extensive online supply of attractive films; consumer-friendly online services; adequate protection of copyrighted works; and close cooperation to fight piracy. In addition, the Charter also lists commendable practices for putting audiovisual content online via legitimate services and in a consumer-friendly way.
The first ones who signed the Charter bring together, among others, BBC, Zentropa, Gaumont; Belgacom, Fastweb, France Telecom, Tele2, Telecom Italia, Tiscali; Time Warner, Thomson, Vivendi; EMI Music, On Demand Group; CNC, SACD, UK Film Council.