What is the return on investment for culture? How is the value of an investment in a cultural activity understood? What are the culture superpowers in the world? These are some of the questions to which Making the Case for Culture, a new study project made possible through the collaboration of the Foundation Louise T. Blouin with OECD, will attempt to answer. Indeed, the project tries to measure the economic importance of culture over a sample of key member countries of OECD. To do so, Making the Case for Culture will offer the Foundation Louise T. Blouin a tool to reach its goal of promoting a better understanding of the economic value of arts and creative sectors as well as the key role of cultural activities towards increasing quality of living.
Besides, this project comes within the framework of the program of the Foundation Culture Beyond Borders, which supports regeneration of culture and co-operation among cultures and which encourages worldwide dissemination of new knowledge regarding culture and creativity through accessible channels. The goal of the Foundation is to discover solid evidence in favour of cultural investments by offering more convincing facts about the positive effect of culture investments on a country’s economy and quality of living.
In this regard, Louise T. Blouin MacBain, founder and Chairman of the Board of the Foundation declares: « We must encourage investments into culture, not only for pleasure, but also because it is at the heart of what distinguishes us and of our understanding of other cultures, beliefs and traditions. We will inspire decision-makers and politicians in restructuring educational programs in order to develop higher levels of creativity and cultural consciousness. Donald Johnston, OECD secretary-general, on his part declares: « In this globalisation era, mainly oriented towards industry and productivity, it is important not to lose track of things that improve life such as culture. We have undertaken to tackle quality of living problems within the Statistics Panorama of the OECD and we are delighted that the Foundation Louise T. Blouin shares our vision by co-operating with us on this most interesting endeavour ».
In other respects, the Foundation Louise T. Blouin, in partnership with OECD, intends in due time to design a "creativity report card" for each nation by collecting a regularly updated set of data which will facilitate the study of the state of the world creative economy.