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Cultural policies and measures - Best practices

Supporting creative industries and promoting Canadian content: Culture Minister Promotes Ontario’s Creative Industries And Artists

Appearing before the Canadian Radio and Television Commission (CRTC) held in Gatineau, Quebec from November 27 to December 8, Ontario Minister of Culture Caroline Di Cocco delivered an exposé on aspects of the regulatory framework for over-the-air television and urged the CRTC introduce incentives to help Ontario’s creative industry move toward high definition and other emerging technologies . “We are participating in these hearings because over-the-air broadcasters provide major-market access and much needed exposure for Ontario’s, and Canada’s, creative content,” Minister Di Cocco said. She added that "[… o]ur creative communities–from producers to writers, musicians, performers and other artists—contribute to, and benefit from, this sector’s vitality.” The minister’s delegation included a board member from the Ontario Media Development Corporation (OMDC). The OMDC is the agency of the Ministry of Culture, which stimulates investment and employment in the province’s six cultural industries: book publishing, music, interactive digital media, film, magazine publishing, and television.

Ontario ’s development strategy emphasizes partnerships, innovation, and research and development. Ontario’s development strategy for the entertainment and creative sector is designed to support the entertainment and creative industries—including OTA broadcasters—as they adapt to digital technologies and new business models, enabling them to serve Canadian needs as well as to compete internationally.

Highlights of the Ministry of Culture’s CRTC submission also included - a preference for incentives over regulation in the transition to HD technologies ; support for the Commission’s current benefits policy (requiring 10 per cent of the value of a media takeover to be dedicated to programs that offer a public benefit); and support for the introduction of an expenditure requirement to encourage production of a wide range of programming and to help broadcasters’ to adapt to the changing marketplace .

Cultural Diversity - Cultural policies and measures - Best practices - Supporting creative industries and promoting ...