The European Commission (DG Communication) and the European Audiovisual Observatory have announced that their new TV database—MAVISE—will official be launched during a workshop for this year’s MIP TV. The launch will take place from 2 p.m. to 4 p.m. on April 9 in Auditorium K at Palais des Festivals, Cannes, France.
According to the press release, MAVISE already holds key profile and contact data for around 2,500 television channels and companies in Europe. This figure will increase to over 5,000 with time. The brand-new TV database was developed by the Strasbourg-based European Audiovisual Observatory at the request of the DG Communication of the European Commission. “MAVISE will serve as a useful tool for the television industry as parts of the database will be freely accessible to the general public.” The press release notes that television professionals will be able to use MAVISE free of charge to locate channels according to programming types and countries of broadcast in addition to being able to obtain key contact information for each channel. The database will be accessible via the Europa site (http://ec.europa.eu/), the internet portal of the Commission’s Audiovisual Service (http://ec.europa.eu/avservices/home/index_en.cfm), and also on the site of the European Audiovisual Observatory (http://www.obs.coe.int). Médiamétrie, Bureau van Dijk Electronic Publishing, and Lyngemark figure among MAVISE’s data suppliers.
MAVISE will be launched during a workshop entitled “Towards More Transparency of the European Television Market,” jointly organized by the European Commission and the Observatory.