On October 7, 2008, Québec Minister of Culture, Communications, and the Status of Women Christine St-Pierre, Deputy Premier and Minister of Municipal Affairs and Regions Nathalie Normandeau, and Minister of Tourism and Minister of Economic Development Innovation and Export Trade Raymond Bachand announced that the Government of Québec would provide $132,000 in funding to host and promote the 22nd edition of Coup de cœur francophone, to be held November 6 to 16 in Montréal and throughout the month of November across Canada.
“Thanks to many participants, Coup de cœur francophone makes a major contribution to spreading the popularity of French-language music. In addition to promoting up-and-coming artists, it features unique performances by major artists. Sentimental music fans are sure to love the homage to Pauline Julien, who passed away ten years ago. It will celebrate the great moments that have marked our musical heritage,” stated St-Pierre.
“With its well-established national and international networks, Coup de cœur francophone attracts many artists and professionals from Québec, across Canada, and Europe, as well as an ever-growing audience. Every year in November, the event arrives on the cultural scene on the heels of the high season for city festivals. It provides significant exposure for Montréal, making the city even more attractive,” stated Normandeau.
“This music festival offers a trip into the heart of French-language song through its many expressions. It is a meeting full of heart, where an attentive, curious, and open public can hear daring and relevant work by artists from here and abroad. This unique event crosses borders, propels ‘our voice’ in a thousand ways, and helps promote Québec within francophone communities,” added Bachand.
The Government of Québec press release indicates that government funding will be divided as follows: $72,000 will come from Société de développement des entreprises culturelles’ Aide à la diffusion en variétés assistance program, $50,000 from Ministère des Affaires municipales et des Régions’ Fonds de développement de la métropole fund, and $10,000 from the festivals and events funding branch of Ministère du Tourisme’s tourism development and promotion program.