Cultural diversity

Cultural policies and measures - Best practices

A children’s television program in Arab states will provide access to a wide variety of cultural expressions

The Global Alliance for Cultural Diversity has announced that it has renewed its partnership with U.S. not-for-profit organization the Sesame Workshop to develop a program for children throughout the Arab states using Sesame Street international content. This project is supported by the Spanish Ministry of Foreign Affairs and Cooperation.

According to the Alliance website, the new show will combine segments from Egypt and six additional countries including Jordan, Morocco, Palestine, Saudi Arabia, Syria, and Yemen. “As such, Sesame Workshop will create programming that will provide access to a range of cultural expressions throughout the region. It will also promote linguistic diversity since the films will be presented in the dialect of the child featured in the segment.

“The series will be broadcast throughout the Middle East and North Africa. It will also include special programming for distribution in the United States, enabling young children and their parents and caregivers to experience the diversity of Arabic-language culture and promoting respect and understanding between Arab and non-Arab children.”

In 2006 and 2007, the Global Alliance teamed up with Sesame Workshop to produce a Palestinian version of the renowned children’s television series.

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