Cultural diversity

Cultural policies and measures - Best practices

EU film support program’s first global steps trigger interest throughout Asia and South America

In a press release issued on August 27, 2008, the European Union noted that cooperation with the European film industry is in strong demand around the globe, stating that the results of the first call for projects of a new EU initiative, the MEDIA International Preparatory Action, indicated great interest among audiovisual professionals around the world in working with Europe's film and audiovisual sector. The European Union has declared that it will provide nearly €2 million in funding for 18 projects involving partners from Canada, Latin America, India, China, South Korea, Japan, Morocco, Bosnia, Turkey, and Georgia. These projects include joint training of film professionals, reciprocal promotion of films, and cooperation between cinema networks. “This could set the stage for a broader EU film cooperation program called MEDIA MUNDUS, coming in 2011,” reads the press release.

“The idea of a culturally diverse and innovative film sector is triggering a strong desire for cooperation between Europeans and third country professionals. The positive reactions to the Commission's call for projects is a good preview of the EU's role in supporting cooperation that can create new business opportunities and boost Europe's audiovisual industries,” said Viviane Reding, EU Media Commissioner. “With the current MEDIA programme already earning accolades for its impact at the European level, such as funding Oscar and Palme d'Or winners, it will be exciting to see it play on a world stage. This is definitely an important coming attraction for film fans who will now have more opportunities to watch films from all over the world.”

To learn more about the projects receiving financial support, we invite you to consult the European Union press release.

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