The issues regarding global cultural diversity can be summarized as follows: The changing regulatory framework of international trade, the backbone of economic globalization, is increasingly challenging the support role states and governments provide in matters of culture for the benefit of the citizens they represent. The abandonment of this role-i.e., the cultural policies and support measures governments currently offer-would leave the cultural sector entirely subject to market forces. This situation would result in cultural homogenization, the emergence of one common cultural model solely based on the logic of economics and business and leaving no room for less "profitable" cultures or those no longer possessing the resources and support mechanisms they need to flourish.
This threat only becomes apparent insofar as culture is not considered as mere merchandise. The Québec Government's view is that cultural goods and services play a key role in Québec and elsewhere in terms of the identity of peoples, democratic life, the sense of cohesion every society requires, and, more and more, in economic development itself. It is not a matter of denying that cultural goods and services are objects of trade, but rather of recognizing that they cannot be subject to the standard rules of trade.
The issues regarding cultural diversity lie in counterbalancing the development of the regulatory framework for international trade and the cultural policies and support measures that the states and governments adopt to support culture for the benefit of their citizens.